In my Digital Foundations class, I learned an array of digital marketing tools to assist a business in reaching their goals. Me and my team got to work closely with a live client and local restaurant, Uncommon Ground. We spent the semester analyzing their web analytics through Google Analytics as well as their main social channels. By the end of the semester, we created a completed strategic plan recommendation for Uncommon Ground based off our research throughout the semester which would assist them in reaching their business goals.

 

I was in charge of analyzing their Instagram analytics and creating an analytics report, as well as brainstorming tactics based off of the research we collected as a group to recommend to our client.

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Check out some of my tactic ideas from class below.